Vale Workshop

Craft, strategy and identity for modern furniture

Project image for Vale
Project image for Vale

Info

Vale Workshop designs handcrafted furniture with a focus on honest materials and timeless forms. The brand needed to express craft without feeling rustic, and quality without feeling overly polished.

The strategic direction centered on quiet durability. The identity combines strong typography, spacious layouts and a warm material inspired palette to create a brand that feels grounded, contemporary and built to last.

Project image for Vale
Project image for Vale

Services

Brand Strategy, Visual Identity, Art Direction

Client

Vale Workshop

Location

Stockholm, Sweden

Year

2024

Credits

Photography by Erik Lund, Styling by Maja Holm

Project image for Vale
Project image for Vale
Project image for Vale

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